Every Tweet Could Be Your Last

February 11, 2012

For the past several weeks, I’ve been pretty quickly re-evaluating my social media intake. It’s one of the moves I’m taking to stop consuming so much and start producing more.

I started off by using Unsubscribe¬†(an awesome service) to remove myself from a metric-crap-ton of newsletters I’ve been receiving. I’m as close to Inbox Zero as I have ever been.

Then came Twitter. I love Twitter. I use Twitter the most out of all the networks I’m on. I’m pretty passive on Facebook and basically non-existant on LinkedIn. But Twitter? I love my Twitter. But I’ve decided to essentially look at every tweet and evaluate it with the following process:

  1. Did reading this tweet do anything for me at all?
  2. If yes, continue to follow this person.
  3. If no, can you remember the last tweet the person/company did? If yes, continue to follow this person.
  4. If you can’t remember the last tweet and this tweet isn’t doing anything for you, it’s likely the tweet is one of the following:¬†social media/self promoting bullshit,¬†something that I do not need to/want to know about, your original content to retweet ratio is far too high, or “who are you again?”

If you’ve made it to step 4, you’re getting un-followed. Please do not take it personally (I know thats basically impossible if we actually know each other in real life). We all consume far too much information: let’s at least make the information we consume worthwhile.